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LSA · Pay-Per-Lead

Google Local Services Ads — pay per qualified call .

Google Screened verification, bid strategy, lead disputes, and review generation. Pay only for qualified calls — not clicks that don't convert. Perfect for home service, legal, and healthcare businesses.

Google Screened Lead Disputes Pay Per Lead Service Areas
What's included

LSA done right.

LSAs look simple from the outside. They're not. Verification, disputes, and reviews are the difference between a profitable LSA and a leaky bucket.

01

Google Screened Verification

Business license verification, background checks, insurance docs — we handle the paperwork and submission.

02

Bid Strategy

Max per-lead bid + weekly budget tuned to your service area + conversion rate. We model break-even per lead and bid accordingly.

03

Lead Disputes

Spam leads, wrong service, out-of-area — we dispute every unqualified lead. Winning disputes = you don't pay for junk.

04

Review Generation

LSA ranking is driven by review velocity + score. We set up review request flows that keep stars coming.

05

Service Area Setup

Service areas optimized for conversion rate — not just reach. Narrow + convert vs. wide + waste.

06

Monthly Reporting

Cost per lead, cost per qualified lead, dispute win rate, review velocity, competitor benchmarks.

The method

LSA launch playbook

Three phases. Live in 2-6 weeks (verification time varies).

01 · Verify

Google Screened application

License, insurance, and background check docs submitted. Verification takes 2-4 weeks depending on vertical and Google's backlog.

02 · Launch

Campaign + bid strategy

Service areas defined, bid strategy locked, service list built out, business hours confirmed. LSA goes live.

03 · Optimize

Disputes + reviews + bid tuning

Weekly dispute submissions, review requests to every qualified lead, bid adjustments based on CPL data. Compound improvement every week.

Live client data

Receipts, not vanity metrics.

Real GSC data from real clients. If it's not in Google Search Console, it didn't happen.

GSC Verified

Dentist Practice

Orlando, FL · 90-day window
Clicks
946 +77.5%
Impressions
308,670 +100%
Position
27.2 +15
Top query: "veneer breath" at position 4.6 — 202 clicks.
GSC Verified

Private Investigator

Orange County, CA · 12-month window
Clicks
8,808 +324%
Impressions
1.69M +401%
Position
15.9 +22.8
Top query: "private investigator" at 5,985 impressions/mo.
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FAQ

Honest answers to real questions

Who can use LSAs?

Home services (plumbers, electricians, HVAC, roofing, cleaning, lawn, pest, etc.), legal, healthcare, financial services, real estate. Check if your vertical is eligible.

How much do LSAs cost per lead?

Varies by vertical and market. Range: $8-$80+ per lead. HVAC and legal are expensive. Cleaning and lawn are cheaper.

How long does Google Screened verification take?

2-4 weeks typically. Can be faster or slower depending on vertical and Google's current workload.

What's the dispute process?

You can dispute leads that are spam, wrong service, out-of-service-area, or booking requests you can't fulfill. Google reviews within a few days.

Can you combine LSAs with regular Google Ads?

Yes — LSAs run above regular Google Ads in the SERP. Many home service businesses run both for maximum coverage.

Will LSAs replace my SEO?

No. LSAs are expensive per lead but fast. SEO is slower but compounds and doesn't have a per-click cost. Best approach: run both.

Ready to get started?

Request a quote. We'll scope your project and send a custom proposal in 24 hours.