Local SEO for law firms — map pack, premium intent, GSC-verified
Your firm is invisible on the map-pack queries that convert to retainers. "Personal injury lawyer [city]" costs $200-500 per Google Ads click — and if you're not in the organic top 3, you're paying for every single lead. That math breaks fast.
The same three-step playbook we run on every engagement — tuned to your market, your competition, your GSC baseline.
Firms have multiple practice areas (PI, family, criminal, estate, business). Each is its own SEO campaign. Day one: we map which practice areas are winnable in your market and which are too saturated — honestly.
Not generic "our services" pages — real pillar pages for each practice area, each city, each sub-type (motorcycle accident, truck accident, slip-and-fall). Schema-correct, written for Google's legal content guidelines, structured for AI Overview citation.
You see every map-pack position, every GSC query, every call that came from an organic search. Attribution good enough that you can see cost-per-retained-client by keyword.
Free 20-minute GSC audit. We pull your Google Search Console live, show you where the money is leaking, and tell you — honestly — if we can win your market.